In this segment I walk through a five-day detour that became a core part of our indie publishing setup: migrating our author site away from Kit and onto a static Hugo build hosted on Cloudflare Pages and deployed via GitHub. I explain what a static site generator actually gives you in practice—reusable templates and partials, Markdown-driven content, and a simple directory structure where a single index.md plus a couple of images becomes a full book page—along with why I cared about “answer engine” visibility (AEO/SEO) as much as aesthetics. I also cover the nuts-and-bolts of my workflow on a Mac (including the one-command build/push deploy loop), the surprisingly fiddly fight with structured metadata for search engines, and the main win: a fast, fully-owned site with room to grow, even if the punchline is that ChatGPT still can’t directly “search the web” the way I first assumed.
Happy reading,
—Eddie.